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Author O'Donovan, J.

Title Marketing information systems : an empirical study in Irish companies / by John O'Donovan.

Imprint 1993.
LOCATION CALL # STATUS
 Special Collections on Request  DM 3539    LIB USE ONLY
Dissertation Thesis (M.B.S.) --NUI, at Dept. of Accounting, Finance and Information Systems, UCC.
Subject Customer services -- Marketing.
Marketing.
Collection Theses Masters
Theses Accounting, Finance and Management Information Systems Department
Description 238p.
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