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Author McLean, Fiona, 1961-

Title Marketing the museum / Fiona McLean.

Imprint London ; New York : Routledge, 1997.
LOCATION CALL # STATUS
 Boole Q+1 Floor  069 MCLE    CHECK SHELF
Book Cover
Bibliog. Includes bibliographical references (p. 232-245) and index.
Subject Museums.
Museums -- Marketing.
Museums -- Management.
ISBN 0415103924 (alk. paper)
0415152933 (pbk. : alk. paper)
Description 257 p. : ill. ; 26 cm.
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